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Why CTW’s Top Clients Go for the Gold

Looking to improve your performance this year and beyond? It starts with a plan.

Building revenue online and in print takes focus and commitment. That’s why some of CTW’s highest performing clients choose the Content That Works’ Gold Subscription package, providing them access to the widest selection of original, high-quality online and print content.

Gold Subscribers take advantage of CTW’s complete portfolio of online and print products to organize, focus and intensify their sales opportunities and efforts. The result: smart, consistent coverage in the areas that matter most to readers and advertisers. No surprises. No missed deadlines. Low cost. Repeatable revenue.

Ask yourself:

Are you tackling specialty content areas with power and frequency?
If there ever was a time when a single annual bridal tab was sufficient to serve the interests of all local bridal advertisers, that day is long gone. Generating revenue in specialty areas calls for deep, rich content that works every day, online and in print, to build specialized, high-value audiences.

When is the last time you read your own “special” sections?
Those “free feature stories” editors may download on deadline don’t fool readers – or advertisers. Or you, for that matter. Presenting press releases as legitimate editorial is a short-term strategy, at best. Driving consistent, quality revenue calls for consistent, high-quality content – stuff people actually want to read.

Are you publishing on borrowed time?
Perhaps your staff is ready, willing and excited to create and deliver the specialized content you need when you need it. Hats off! In many publishing environments, though, there are fewer creative hands to turn to on deadline. Borrowing time from editors and writers busy covering your local community and asking them to create specialty publications comes at a cost. Do the math. DIY special sections are not free – and they are not necessarily cost-effective.

A Gold Subscription from Content That Works can provide you with the means to sell more, more confidently, than ever before. Consistent, high-quality content. Repeatable revenue. A plan you can sell by.

Is it time to go for the Gold?

For more information on CTW’s Gold Subscription, call Paul Camp at 773-250-5360 or email paul@contentthatworks.com